TW Steel Watches Review


TW Steel recognizes that their timepieces do more than help you tell the time. You’re also making a personal statement with your watch. Many designs within the various collections produced by TW Steel offer big and bold designs that help to reflect the confidence you have in yourself. As a timepiece manufacturer, they are innovative, always in motion, and offer sophistication without a steep price.

Many models offer a chronograph in multiple sizes so that you can choose which is right for you. From there, each TW Steel watches review opportunity allows you to see if a specific model is right for your needs.

What Is the Story Behind TW Steel Watches?

TW Steel is a relatively new timepiece brand within our industry. Founded in 2005 in The Netherlands by a father and son duo, Jordy and Ton Cobelens worked with Bernard Antoine Benson to form a company that would make an aggressively bold statement within the timepiece industry.

Although the company itself is relatively new, the Cobelens family has been involved with the watchmaking industry since at least 1980. Ton Cobelens worked as a distributor for Raymond Weil and Maurice Lacroix while also designing private label watches for Martinair and KLM. They also created marketing campaigns for the Swatch Group before selling their company to found TW Steel.

Their watches are now available in over 50 countries, with over 3,000 retail outlets that carry the brand.

How Good Are TW Steel Watches?

In some ways, TW Steel watches are a manufacturer that could make a large impact on our industry in future years. Their designs are bold and innovative. Their watches are accurate. Featuring top-quality stainless steel, there is also a certain ruggedness and heft that comes when you strap on one of their watches.

There are also some questions regarding the collectability of these watches. In many ways, once you get past the overall design of the watch itself, TW Steel offers many of the same things that the industry as a whole offers. You can find some fun perks within their collections to personalize your watch experience, but eye-catching timepieces need to do more than look pretty to become a positive investment.

From a quartz movement perspective, these timepieces are on the high end of the pricing scale. A discount store quartz watch is just as accurate as a TW Steel watch. What you’re paying for is the added steel construction and the large, bold designs that are meant to inspire confidence.

For this reason, you’ll find that reviews about TW Steel watches are mixed. Those who define quality based on the watch movements tend to review this manufacturer in a generally negative way. Those who define quality based on aesthetics and functionality tend to review this manufacturer in a generally positive way.

How Are TW Steel Watches Manufactured?

TW Steel watches feature Swiss automatic movements of Japanese quartz movements from Citizen Miyota. Each design also features a heavy use of stainless steel, giving this brand the vision statement of “The Watch in Steel.” The cases are made with high-grade steel and may include A-Grade PVD coating, gold plating, or rose-gold plating.

TW Steel watches also feature a mineral crystal in all of their designs.

For this reason, some watch collectors have been driven away from this brand. They see it as being overpriced for generic quartz movements and crystal. It is on the high-end of the pricing spectrum for quartz movement watches, but they also provide an oversized look that can be quite appealing.

The balance is finding the right look at the right price with this brand. That’s why a complete review of their collections is often necessary to find the right timepiece.

What Is the Warranty for TW Steel Watches?

The entire collection of TW Steel watches is backed by a 2-year manufacturer’s warranty. There are terms and conditions which apply to each timepiece and any specific requirements will be included in your product documentation. Upon receiving this documentation, if you have any questions or need to make a warranty claim for some reason, you can contact TW Steel directly by sending them an email to [email protected].

There are some specific circumstances that will void the manufacturer’s warranty for all of the timepieces produced by TW Steel. This includes any water or fluid exposure and damage caused by using the watch incorrectly. TW Steel does not offer a warranty on any of the straps that are used in their timepieces.

All repairs must be handled by the official TW Steel importer that is in the customer’s local area or region.

What Are the Prices of TW Steel Watches?

TW Steel watches are priced in what would be considered the mid-range of timepieces in the industry today. Most watches in their collections retail for $100-$250 at most outlets, though specials and discounts can sometimes drop these prices below $100.

Several collections produced by TW Steel also offer advanced features or unique designs that do increase the price of that specific collection. The Maverick Collection, for example, retails for about $400. TW Steel diver watches typically retail for about $250. Elegant designs that are on the high end of the pricing spectrum for this brand may reach $650-$1,000, depending on plating options and features that are included.

Is a TW Steel Watch Right for You?

TW Steel watches have built for themselves an outstanding reputation in a short amount of time. Featuring high-quality stainless steel in all of their designs, you can pair your timepiece up with a leather strap, NATO strap, or other option to create the unique you want. You won’t have to pay an extravagant price for this luxury either.

Each TW Steel watches review will let you know how well the timepiece wears so you can choose the sizing option that works best for your needs. Not many other manufacturers provide this flexibility. If you love timeless looks and the durability of stainless steel, then this is the brand you’ll want to consider today.

Last update on 2020-09-25 / Images from Amazon Product Advertising API